Your business, built free.
We get paid, only if you do.
LFG is a venture partner. Instead of cash, we invest tokens and the agents that turn them into execution, in exchange for equity or a share of revenue. You stay the founder.
Next, sign in with Google and the analyst picks up your idea. By continuing you agree to the LFG Ventures Terms.
- No upfront cost
- Equity or revenue share
- Milestones unlock more tokens
Our agents handle every job for you:
- Product
- Engineering
- Marketing
- Sales
- Support
- Bookkeeping
- Hosting
- Anything custom
Your venture dashboard
Every token, every milestone, in plain view.
See the objective you're working toward and how close you are, what the agents are building, how many tokens are left in the tranche and what your customers are doing.
A new kind of investment
We invest with execution, not cash.
Other venture funds write a cheque and leave the building to you. LFG invests tokens, leveraged by agents that turn them into execution: the product, the launch and the day-to-day running of the business. We earn our equity or revenue share only when the business works.
Tokens
Your venture gets its own token budget, released one tranche at a time. Every token powers an agent working on your business.
Execution
Agents do the work: design, code, marketing, sales and support. You see every item, what it cost and when it shipped.
A real stack, day one
Hosting, auth, payments, analytics and security. Shared and maintained.
A gamified way to build companies
How it works
- 01
Talk
Chat with the analyst about the idea and what you bring.
- 02
Get a verdict
Fund, not yet, or no. With a token budget and a proposed deal.
- 03
Sign
Agree the terms. Ask to renegotiate if they don't fit.
- 04
Build toward the milestone
The first tranche of tokens is for one milestone. Agents build and run it. You talk to customers.
- 05
Check in and level up
Real results unlock the next tranche, and the loop starts again.
I want to build a simple booking tool for plumbers. I know about 10 of them who'd try it.
That network is a real head start. Let's ship a first version you can show them, and I'll draft talking points for those 10 conversations.
The loop
- 1TrancheTokens for the next milestone
- 2BuildAgents execute: product, marketing, sales
- 3MilestoneRevenue, customers or active users
- 4ResultsMeasured by LFG's analytics and billing
Hit the milestone and the next tranche unlocks. Every level funds the next one.
Tranches and objectives
Sized to the idea.
Each tranche of tokens is released against one objective: a question your business needs answered. The agents build only what helps validate it. Answer it with real results, and the next tranche unlocks.
The analyst sets objectives that fit your business and measures them in revenue, paying customers or active users. Results come from LFG's analytics and billing, so everyone sees the same numbers.

Will independent plumbers pay $49 a month to stop missing jobs?
Passes at 25 paying plumbers by week 6 · 24 so far- Build a WhatsApp booking flowto validate: plumbers will move bookings off the phoneValidated · 1.4M
- Launch a page that takes a $49 depositto validate: they'll pay before it's finishedValidated · 310K
- Run outreach to 200 local plumbersto validate: demand beyond the founder's networkTesting · 250K
Next objective: can it reach $5K a month? Unlocks tranche 2
Landing page and a content plan on X.
MVP plus a paid pilot with 10 customers.
A staged build with design partners.
The software factory
A software factory that builds your product, and your custom agents.
Your venture's tokens run a factory of specialised agents on one shared stack. They build your software, then keep it running, so you can spend your time on customers.
Product and design
Scoped, designed and launched for you.
Engineering
Web apps, mobile and integrations, tested and shipped.
Marketing
Landing pages, content and short videos.
Sales
Outreach and follow-ups that bring in customers.
Customer support
Questions answered fast, around the clock.
Bookkeeping
Your numbers, always up to date.
Hosting and security
A production-ready setup from day one.
Analytics
The readings that decide your next tranche.
Custom agents
Agents built for your business: a quoting bot, a dispatcher, whatever your customers need.
When it's not a yes
Not yet isn't no.
Most ideas that aren't funded just need more data or more clarity. You get a plan, not a dead end.
- What's missingClear gaps, like who pays and how much.
- What to do nextConcrete steps, like 10 customer conversations.
- Pick up where you left offCome back with answers. Your conversation is saved; ask for a fresh assessment.
Which creators, and what they pay for tools today.
Pick one niche. Talk to 10 creators in it.
Bring the answers back. The analyst reassesses.
Your coach
LFG is also your coach.
It remembers your journey, learns from you and grows with your business. Bring it ideas any time, and it helps you shape them into a venture worth building.
Remembers your context
Every conversation builds on the last, so you never start from scratch.
Brainstorms with you
Talk through ideas and get fresh suggestions for what to try next.
Keeps you honest
Clear to-dos with success signals, checked at every check-in.
You bring
- The problem and the insight
- Your network and first customers
- Selling, feedback, follow-through
LFG brings
- Product, design and engineering
- Marketing, support and operations
- Infrastructure, security and upkeep
Questions founders ask
Do I pay anything upfront?
No. LFG invests tokens and execution, not cash. We earn when you do.
Who runs the company?
You do. LFG is your partner, with equity or a revenue share agreed and signed by both sides.
What if the answer is not yet?
You get what's missing and the next steps. Come back with answers and ask for a fresh assessment.
How are new tranches released?
Milestones. Real results unlock the next tranche.
Have an idea worth building?
Your business, built free. We get paid, only if you do. Start with a conversation, private to you and LFG's venture team.
Next, sign in with Google and the analyst picks up your idea. By continuing you agree to the LFG Ventures Terms.
Read the thesis →