Kitereach

The challenge

Go-to-market tooling is mostly integration surface — other people's APIs, their rate limits, their failure modes — and the requirements move while you are building.

Scope

A product stack spanning several third-party integrations, with the iteration speed to keep changing after launch.

What the factory did

• Each integration scoped as its own ticket chain so one flaky vendor could not block the rest.
• Changing requirements handled as re-scoping against a written specification rather than as argument.
• Working previews on every ticket, so behaviour could be checked before merge.

Where the engineers were involved

• Integration contracts and error handling reviewed by an engineer.
• Release decisions held by a person throughout.

Outcome

Live and in use. Iteration continues through the same pipeline that produced the first version.